This is truly amazing. Those cavemen in the Geico ads (the ones offended by the slogan “saving money with Geico.com is so easy, even a caveman could do it”) might get their own TV series according to this AP article!
I know a lot of people are going to shout that advertising is becoming more and more unavoidable, but if the show sucks it will flop. If people watch it, it will stay on the air. I personally think the ads are brilliant but a lot of that is just because I can’t believe that they are stretching the idea to the point where they show the caveman in his therapist’s office. I think the writers will make or break this idea, it has a lot of good potential. Hopefully there will be lots of social commentary and witty irony. I’ll watch it to see how it is.
For Geico, depending on how much they pay, this is a huge marketing win! The thing is… the Geico mascot is the gecko. Is he going to be on the show too? I love the gecko as well as the cavemen. Putting them together on the show wouldn’t really make a lot of sense. I think the moment the show becomes a Geico commercial, people will change the channel. It’s a gamble and I hope Geico plays their cards right and resists the urge to corrupt the show with advertising.