I was thrilled to read that Tropicana will be reverting to its old package design. Last year, Tropicana replaced one of the most effective package designs I’ve ever seen with a lame, generic, difficult-to-read design that nobody particularly liked. People all over the Internet were complaining about it and I never heard one positive comment regarding the new design. Amazingly, Tropicana listened and is reverting to their original design with the easy to read color coding. Bravo Tropicana for listening to your customers!

NYTimes article here.

I just got a spam mail today with some fake job opportunity and a sketchy link to a Chinese Web site. It made me think how the spam industry can benefit by staying current on people’s needs and insecurities. Shame on these people!

P.S. If anyone has a real job opportunity for me, I’m still looking! Former software developer looking to do strategy/consulting/marketing. Unlimited potential!