I was thrilled to read that Tropicana will be reverting to its old package design. Last year, Tropicana replaced one of the most effective package designs I’ve ever seen with a lame, generic, difficult-to-read design that nobody particularly liked. People all over the Internet were complaining about it and I never heard one positive comment regarding the new design. Amazingly, Tropicana listened and is reverting to their original design with the easy to read color coding. Bravo Tropicana for listening to your customers!
NYTimes article here.
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Comment by Volkan — 2/24/2009 @ 3:12 am
We were just talking about that at the office today. Original packaging good, new packaging bad, generic. At the same time, it’s all just orange juice to me.